Showing posts with label Creative. Show all posts
Showing posts with label Creative. Show all posts
Friday, May 24, 2013
Saturday, March 9, 2013
Monday, August 20, 2012
Heineken Cube
Complex.com‘s Nick Schonberger recently asked you to, “Imagine being able to really fill a fridge with beer. No space lost.”
He asks the question as he introduces us to Heineken’s new “cube”; a brilliantly simple concept from the mind of designer Petit Romain of France that is so obvious you sort of have to ponder why it’s never been done before. The cube concept pitches several advantages that range from the economic, to the environmental. Quite simnply, a cubed bottle is easier to store for manufacture, more efficient to transport and finally, store in the fridge. By maximising spatial usage, there should be long term fuel economy gains that in turn minimise carbon footprint. This green cubed bottle really may be the greenest bottle ever.
So, it seems the only questions left are; ‘Does it look any good?’ and ‘Is it as easy to drink as from a typical bottle?’.
Well, we think it looks pretty awesome, and can’t wait to see a 12-pack stacked in our mini-fridge. But we’re not yet convinced that the ease of consumption is up there with the bottle. The model in the image below seems to be drinking just fine, but it’s much wider and – we’d assume – harder to grip. That said, we feel the comfort sacrifice is more than worth the benefits!
V-CUBE™ won a silver award in the "Other markets - Entertainment" category for the pioneering V-CUBE 2™ packaging in Pentawards, which is the first on-line global awards competition devoted entirely to packaging design.
Amongst the Pentawards winners this year were some of the most famous brands worldwide like Coca Cola, Jack Daniels, Davidoff and Heineken. The only other toy to have ever won an award prior to that was Pokemon (Silver - 2009).
Sunday, July 22, 2012
Funny Ad by Adidas
During FIFA World Cup 2006, Adidas followed up the FIFA World Cup Recruitment campaign in April with Partido and Equipo, two television spots featuring young boys picking and managing their dream soccer teams. In “Equipo” (Equipment) José and Pedro, two Spanish-speaking boys, fantasize about who would be in their dream team. Before they know it, their dream players turn up, even players from the past such as Franz Beckenbauer and Michel Platini. In “Partido” (Party) José and Pedro, as captains of their own dream teams, play against each other in what appears to be a parallel of a 1966 FIFA final between England and Germany. Kaká is sent off and Jermain Defoe is chosen to go into goal.
Thursday, June 28, 2012
Multi-function design board by Michael Powers (2009 prototype)
Multi-function design board by Michael Powers (2009 prototype)
Wednesday, June 27, 2012
Monday, June 25, 2012
Wednesday, June 6, 2012
Friday, June 1, 2012
Monday, May 28, 2012
Saturday, May 26, 2012
Saturday, May 19, 2012
Monday, May 7, 2012
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